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 Issue #20 - April 21st, 2003 Internet Marketing Newsletter for Small Businesses
Brought to you by idesignbusiness.com http://www.idesignbusiness.com Issue #20 Monday, April 21st, 2003 In this Issue: ARTICLES: ONLINE POLL: FREE RESOURCE: Welcome back to another issue of the Internet Marketing Newsletter for Small Business. For those of you that are reading this newsletter for the first time, I hope you enjoy it and make sure you check out the Newsletter Archive. As always, I want to hear from you! Please direct all newsletter correspondence to newsletters@idesignbusiness.com You can view all past issues of the Internet Marketing Newsletter for Small Businesses at the newsletter archive. Click below to visit the archive: Newsletter Archive Neal St. Clair idesignbusiness Advertisement NEED HIGHLY TARGETED WEBSITE TRAFFIC! Are you tired of seeing no results. We target almost any website category. NO Pop-ups or Pop-unders, Real Visitors. http://www.targetedwebsitevisitors.com Highest Quality Traffic currently on the Internet. http://www.targetedwebsitevisitors.com Online Poll Are you collecting user information from your website? ARTICLE The Power of Interaction For this article, I want to discuss two distinct types of websites, Brochure sites and Interactive sites. Brochure websites are informational in nature and provide visitors ways to learn about a company's products and services and then contact the business by phone or email. Interactive websites can perform all the functions of brochure websites but also enable visitors to interact with your company online. This interaction can be in the form of subscribing to a newsletter, requesting more information via an online form, participating in an online poll, or a number of other ways. While brochure websites can be an effective marketing tool they are not performing to their full potential. If you have a Brochure website, you're not alone, approximately 75% of sites on the web today are brochure sites. The remainder of this article is going to focus on the benefits of Interactive websites and ways you can make your site interactive. Why Go Interactive? The number one reason to employ an interactive website is to collect user information. By adding interactive forms to your website you can build an opt-in list of potential customers. Once you have a targeted list of prospects you can actively communicate to them via email, phone, and mail. An interactive website is a great way generate leads for your website. Not only is it providing visitors important information about your products and services, but it can help weed out the real leads from the "casual web surfers." Ways to Make Your Site Interactive There are numerous ways to make your website interactive. I have included some of the most common ways below. When thinking about making you site interactive be creative and remember the golden rule of opt-in lists - Provide your users something they value for their contact information.
Not only is an online newsletter a great way to develop a targeted list of people interested in your business, it is an effective way to position yourself as an expert in your industry. An online newsletter also helps you create original content for your website which is a huge benefit for your visitors and Search Engines alike. Have user's complete a brief form on your website in exchange for special online only discounts to your products and services. This is a great way to determine which visitors to your site are ready to make a purchase. Once you build a list of people that are interested in discounts, you can send them special offers on a regular basis. For businesses that are receiving a good amount of traffic to their site and want to provide a way to keep that traffic coming back a message board might be a good addition. A message board not only provides you a way to collect user information and comments, but it lets users interact with each other. For specific ideas on making your website interactive, send us an email to consultation@idesignbusiness.com and we will review your website for you. Advertisement Free Website Hosting! Sign up for an idesignbusiness hosting account in the month of April and pay nothing for your first month! We will waive your setup fee and handle all the setup for you. Your satisfaction is 100% guaranteed. If you are not completely satisfied after 30 days, you pay nothing. Get all the great features of more expensive web host at an affordable cost. Sign-up today, no Credit Card is required. Click here to learn more. FREE RESOURCE: Each issue of the Internet Marketing Newsletter for Small Businesses will include helpful free online resources to promote your website. Broken links on your website can hurt you in many ways. If visitors come to a broken link on your site they are likely to leave and never come back. In addition, many Search Engines and Directories will not index webpages with broken links. Don't let your site suffer from broken links! The link below will take you to a free service that will check all the links on your site for you and provide you a link report. Link Checker ABOUT idesignbusiness idesignbusiness provides Web marketing and technology solutions for small businesses. We utilize a combination of consulting and technology expertise to create customized and flexible solutions. Please visit http://www.idesignbusiness.com for more information. SUBSCRIPTION NOTICE This newsletter is only sent to opt-in subscribers. If at anytime you would like to be removed from this list, please send an e-mail to newsletters@idesignbusiness.com with REMOVE in the subject line or click on the remove link below. Spread the word - Please forward to friends and colleagues. Copyright 2002 - 2003 idesignbusiness http://www.idesignbusiness.com |
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