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 Issue #27 - August 4th, 2003 Internet Marketing Newsletter for Small Businesses
Brought to you by idesignbusiness.com http://www.idesignbusiness.com Issue # 27 Monday, August 4th, 2003 In this Issue: ARTICLES: ONLINE POLL: FREE RESOURCE: Welcome to another issue of the idesignbusiness newsletter. If you have not already, take a look at our new free email-marketing guide. Its full of great information related to creating, sending, and measuring professional email campaigns. Click here to download the free email marketing guide. We’d love to hear any questions or comments, just email us at newsletters@idesignbusiness.com Did you miss the last issue? You can always visit our idesignbusiness internet Newsletter Archive and easily view and search all our past issues. Kharron Reid idesignbusiness Advertisement Do you need a reliable Webmaster? When is the last time you updated your website? Fresh content brings traffic to your website and keeps people coming back. idesignbusiness now offers Website Maintenance packages so you can have a professional webmaster for your website. Let us handle HTML, text, and image updates to your website so you can concentrate on your business. We are professional, reliable and best of all affordable! We can help you:
Email - info@idesignbusiness.com Phone - 213.926.2990 Online Poll Do you prefer HTML (graphic) emails more than plain text emails? ARTICLE What makes a Professional Email...Professional? by Kharron Reid Communicating from Business to Consumer through email is taking over. Email is accessible. Email is cheap. Email is effective. In fact, these characteristics of email are making it less efficient. Now, with the addition of HTML emails consumers have a way of unscrambling the professional emails from the pointless. Or do they? Today we are talking about text vs. HTML email and what can separate your email from the junk. In an overall survey I am almost sure that most would prefer to send and receive text emails. “A good professional email is all about the message.” That‘s true, no email is worth reading without good content, but HTML emails have their advantages. For a business, HTML emails provide the option of including images of products, company logos, links and other branding material such as colors and feel. The abuse of these options can easily separate the Professional email from the junk. If I have to watch an email download to read it, it‘s probably going to get deleted. When creating a HTML email as with a web page, file size becomes a major issue. The graphics, links, logos etc. are best when used as functional support. Using a link instead of a graphic in your email can be very effective in boosting traffic to your website. It doesn‘t take a “design junkie” to create a comfortable feel through your HTML email. A simple header and footer is enough keep you out of the annoying email crowd, but there are several other factors that you might want to take into consideration. A professional email must also include:
Take these thoughts into consideration the next time you plan on sending out your professional email and thanks for reading the idesignbusiness newsletter. If you are looking for more information about creating and sending professional email campaigns, please visits the links below: idesignbusiness Mail Manager Free Email Marketing Guide Advertisement Promote Your Products & Services Using Email Marketing Are you using email campaigns to market you products and services, communicate with customers, and generate leads? If not, you are missing out on the most affordable and effective marketing tool available to small businesses. The idesignbusiness Mail Manager handles everything required to execute a professional email marketing campaign including email collection, contact list management, email delivery, and reporting. Learn how you can begin sending e-Newsletters, greeting cards, email promotions and more today. FREE RESOURCE: Each issue of the Internet Marketing Newsletter for Small Businesses will include helpful free online resources to promote your website. Great Anti-virus protection for free. Grisofts‘ AVG Anti-Virus software is free and good to get that hard to reach mailware off your computer. Like Trendmicros‘ housecall, AVG is good for scouring the depths of your computer where other programs such as Norton‘s might miss. Visit www.grisoft.com ABOUT idesignbusiness idesignbusiness provides complete Internet services for small businesses. Increase Website traffic, build your customer base, and drive revenue using our cost-effective and result driven tools and services Please visit http://www.idesignbusiness.com for more information. SUBSCRIPTION NOTICE This newsletter is only sent to opt-in subscribers. If at anytime you would like to be removed from this list, please send an e-mail to newsletters@idesignbusiness.com with REMOVE in the subject line or click on the remove link below. Spread the word - Please forward to friends and colleagues. Copyright 2002 - 2003 idesignbusiness http://www.idesignbusiness.com |
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