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 Issue #35 - December 1st, 2003 Internet Marketing Newsletter for Small Businesses
Brought to you by idesignbusiness.com http://www.idesignbusiness.com Issue # 35 Monday, December 1st, 2003 In this Issue: ARTICLES: ONLINE POLL: FREE RESOURCE: Welcome to issue # 35 of the idesignbusiness Internet Marketing Newsletter. I hope all our US readers enjoyed the holiday weekend. This issue‘s article is from a guest author and talks about the importance of fresh and compelling content for your website. We have talked about the importance of content before and I think it is valuable for your to hear from other authors too so you can hear different points of view. We would love to hear any questions, comments, or ideas for future articles, just email us at newsletters@idesignbusiness.com Did you miss the last issue? You can always visit our idesignbusiness Internet Newsletter Archive and easily view and search all our past issues. Neal St. Clair idesignbusiness Advertisement SpamArrest.com - Take Back Control of Your Inbox Are you fed up with SPAM? If so, take action and take back control of your inbox. Kill unwanted emails in their tracks before they ever reach your inbox. SpamArrest lets you easily manage your email by blocking unwanted senders and verifying your valid contacts. It‘s easy to setup and will block all junk email. Click here for 30 day free trial Online Poll Do You Publish an e-Newsletter? ARTICLE The Importance of Content Scott F. Geld sfg3@marketingblaster.com Marketing Blaster, Inc. http://www.MarketingBlaster.com “The content is very important”. It‘s true that this line has become monotonous, but you would still hear it more often from all the marketing icons. The reason is quite plain and simple; when you have a web presence, Content is the thing that attracts customers and retains their attention. It is the one and only mean, which would bring customers to your website and turn leads into sales through all your advertising campaigns. This is what you are selling, and you should hit right on the bull‘s eye for it. No place of compromise when it comes to content of your website. If you do not feel confident enough of writing great content yourself, it‘s better to hire a good writer to do it for you. But before choosing an appropriate copywriter, you should know whether he possess Search Engine Marketing (SEM) / Search Engine Optimization (SEO) copywriting experience or not. This is the most important point, as your have a commercial website which is selling your business, and your main aim is to bring traffic to your website. So an adept person, with an experience of SEM/SEO, can do wonders for your business. With clear, concise and compelling information presented attractively about your product and service, you hope to move the visitor to view your web site favorably when determining their action. Descriptive and reflective website content with rich information about product and service targeted to sell, makes way towards success. Internet sales got doubled in the last decade, even when the economy was struggling. In this light, you would have been surprised to know that large fancy corporate websites and dot-coms are losing money. Most of the time you can‘t even locate what is on the sale at their website. When visitors hit your home page, they want to know your identity and what you can do for them. Just fancy sites don‘t sell, strong content does. This same painstaking consideration is rarely given to the search engines that are the determining factor in your ranking position, which they assign your web site. Your search engine ranking is the key to the amount of visitors, and the success of your website, finally. So, give importance to the content you have on your website and do all the things necessary to promote your web business. Hard work always pays; contrary to no work, no pay. Learn and analyze what other people are doing. Learn about success stories and implement them in your business plans. Everyone is making money on the web; so can you. Some are making less and some are making more but there is a whole world out there to be explored. Avail the infinite opportunity and get your bank account swelled! Scott F. Geld is the Marketing Director of MarketingBlaster.com, a company providing targeted traffic and leads: http://www.MarketingBlaster.com Advertisement idesignbusiness Mail Manager Are you using email to market you products and services, communicate with customers, and generate leads? If not, you are missing out on the most affordable and effective marketing tools available to small businesses. The idesignbusiness Mail Manager handles everything required to execute a professional email marketing campaign including email collection, contact list management, email delivery, and reporting. Learn how you can begin sending e-Newsletters, greeting cards, email promotions and more today. 30-day Free Trial, Credit Card NOT Required! Click here to learn more. FREE RESOURCE: Each issue of the Internet Marketing Newsletter for Small Businesses will include helpful free online resources to promote your website. Marketing-Seek brings e-zine publishers and writers together with a database of articles related to Internet Marketing and Internet Business. Writers can publish their articles on the site and publishers can search through the collection of articles to publish on their websites and newsletters. In exchange for the article, the writer gets full credit, and links, back to their website from the publisher that uses the article. Great site if you are looking for fresh content. Visit Marketing-Seek.com ABOUT idesignbusiness idesignbusiness provides complete Internet services for small businesses including Website Design, Website Development, Hosting and Internet Marketing. Increase Website traffic, build your customer base, and drive revenue using our cost-effective and result driven tools and services. Please visit http://www.idesignbusiness.com for more information. SUBSCRIPTION NOTICE This newsletter is only sent to opt-in subscribers. If at anytime you would like to be removed from this list, please send an e-mail to newsletters@idesignbusiness.com with REMOVE in the subject line or click on the remove link below. Spread the word - Please forward to friends and colleagues. Copyright 2002 - 2003 idesignbusiness http://www.idesignbusiness.com |
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