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 Issue #11 - December 2nd, 2002 Internet Marketing Newsletter for Small Businesses
Brought to you by idesignbusiness.com http://www.idesignbusiness.com Issue #11 Monday, December 2nd, 2002 In this Issue: ARTICLES: FREE RESOURCE: Welcome to issue #11 of the Internet Marketing Newsletter for Small Businesses. In this issue, I examine the most powerful marketing tool the Internet has to offer - email. Email Marketing can work for any business and I hope this issue gives you some ideas on ways to apply email marketing to your website. As always, I would love to hear from you. Let me know what you like, or don't like about this newsletter and what topics you would like to see in the future. Please direct all newsletter correspondence to newsletters@idesignbusiness.com You can view all past issues of the Internet Marketing Newsletter for Small Businesses at the newsletter archive. Click below to visit the archive: Newsletter Archive Neal St. Clair idesignbusiness Advertisement Protect Your Business! Stop viruses and keep your PC safe with McAfee VirusScan software! When you're surfing the Internet, there's more to worry about than just viruses. VirusScan software destroys threats at all entry points to your PC including email, the Internet, and even synchronization with your PDA. VirusScan includes extra firewall protection to keep your computer safe from Internet-based threats. ARTICLE Email Marketing - Convert Your Web Visitors Into Paying Customers It has been around longer than affiliate programs, search engines, banners ads and link programs and is still the most powerful means of promoting any product or service on the Internet. Hands down, email marketing is the most cost-effective means of communicating with your target market, generating traffic to your website, and increasing your sales. Email marketing is a powerful tool, but must be done right to be successful. If someone gives you their email address, they are giving you permission to communicate directly with them. A first-time visitor to your website may only have one brief exposure to your business. If a they opt-in to receive email messages from you, then you are in control of what message they receive and how often. It is much easier to convert a website visitor into a paying customer after multiple messages than just one. The key to developing a successful email marketing program is collecting targeted email addresses from your website. The best way to do that is to offer your web visitors something of interest in exchange for their contact information. By doing so, your website is becoming a lead generation tool and the people that are really interested in your products and services will provide you their email address in exchange for your offer. The trick is developing a persuasive offer that your website visitors will want. Proven opt-in tools (or offers of information in exchange for contact info) include guestbooks, newsletters, discounts & promotions and access to exclusive areas of your website. There are many options and the most successful ones are specific to your business and website. For more information on developing successful email marketing campaigns, visit: http://www.idesignbusiness.com/web_development.asp Submit your website for our free analysis and we will provide you with ideas on ways to set-up an email marketing program using your website. Advertisement Get high-speed cable Internet service That puts the entire Web at your command. Sign up today with AT&T Broadband and get FREE INSTALLATION and your FIRST MONTH FREE! FREE RESOURCE: Each issue of the Internet Marketing Newsletter for Small Businesses will include helpful free online resources to promote your website. There are hundreds of free utilities and software programs available if you know where to look. Download.com (http://www.download.com) does a great job of cataloging and distributing thousands of titles. I have found many important tools for website design and development from download.com including Image Map tools, Zip programs, and much more. Whether you use a PC or Mac you can find some neat tools that will help you become more productive on the computer. Many titles are free and all offer free trials. See what you can find at download.com. ABOUT idesignbusiness idesignbusiness provides Web marketing and technology solutions for small businesses. We utilize a combination of consulting and technology expertise to create customized and flexible solutions. Please visit http://www.idesignbusiness.com for more information. SUBSCRIPTION NOTICE This newsletter is only sent to opt-in subscribers. If at anytime you would like to be removed from this list, please send an email to newsletters@idesignbusiness.com with REMOVE in the subject line. Spread the word - Please forward to friends and colleagues. Copyright 2002 - idesignbusiness.com http://www.idesignbusiness.com |
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