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 Issue #58 - December 7th, 2004 Internet Marketing Newsletter for Small Businesses
Brought to you by idesignbusiness.com http://www.idesignbusiness.com Issue # 58 Tuesday, December 7, 2004 In this Issue: ARTICLES: FREE RESOURCE: Welcome to issue # 58 of the Internet Marketing Newsletter for Small Business. One of the greatest marketing and informational tools small and home based business owners have is publishing an Ezine. Publishing an Ezine is an affordable and effective way to build your brand equity, generate a targeted lead list of prospects and position yourself as an expert of your market. The article in this issue focuses on creative ways to publish your own Ezine. I liked this article because it talks about the creative aspect of publishing an Ezine and should spark some ideas of your own. For more technical instructions on publishing an Ezine please review past issues of this newsletter. We would love to hear any questions, comments, or ideas for future articles, just email us at newsletters@idesignbusiness.com Did you miss the last issue? You can always visit our idesignbusiness Internet Newsletter Archive and easily view and search all our past issues. Neal St. Clair idesignbusiness Advertisement Keep Your Computer Safe! - Norton Anti-Virus Instant download! World‘s most trusted anti-virus solution. Purchase today & qualify for a $20.00 upgrade rebate. Protect your computer and valuable information with a name you can trust. Buy Norton AntiVirus 2004 - $49.95 ARTICLE What Makes An Ezine Worth Reading? By Donesia Muhammad What makes your ezine hot stuff? With literally thousands of ezines online today, how can yours stand out or is it doomed to stay in the junk mail folders?? The first thing to think about is, what is your ezine about? Do you have a clue? If you don‘t know then you can bet a million dollars that your readers haven‘t the slightest idea what you are talking about. Define what your purpose is in the first place. Information, Advertising, Current Events, Reviews. The choice is yours and the possibilities are endless. One of the biggest mistakes I see a lot of people do is to mirror another ezine. We all have ezines that we love to read and learn from but that doesn‘t mean that you need to duplicate the exact same type of ezine. Many of us get sucked into this online world completely forgetting our original goals and end up just jumping on the band wagon instead of being unique. What works for one may not work for you. Don‘t get fooled into that "If I can do it so you can you" Syndrome. It is not just about copying and pasting anymore... > Put some flair into your words. You don‘t have to sound like a robot. Develop your own style of writing so that everyone knows your style and will come to appreciate it even more. > You don‘t need to reveal your entire life story but stories that are relevant to the topics are great openers. > If you use advertising in your ezine, try to compliment the advertising according to your topics. Targeted advertising means a more increased chance of someone purchasing your products and services. > Ask and you shall find out. Poll Your Readers and find out what interests them. You may be surprised at the responses. Publishers have to think in three ways. As A Publisher This is my name on this ezine. Do I care what I publish or will I just keep this ezine the same way? Do I care what my readers think, will paid advertisers want to pay to advertise with me? Am I committed to helping people through the power of email advertising or do I just care of making a fast buck telling people about every fly-by-night program that comes along? As A Reader What keeps you subscribed? Is it because of the good information. Do you find yourself waiting for another exciting issue to come out. If the issue doesn‘t arrive do you contact the publisher to find out if an issue is coming out. Do you read the issue and feel you have learned something new? Something that will help make your life better, easier, more helpful? As An Advertiser If I want to advertise in this ezine, why should I? Is it because of the low prices or is it because the ezine has a responsive list of people who WANT to read what the publisher has to say. If the publisher doesn‘t care what they put in their ezine, then why should I bother pulling out my credit card? Many publishers new and old all go through this problem. That is when you need to sit down and view yourself from those three perspectives and then you can understand where you, your ezine, and your reputation is headed. Donesia Muhammad is the owner of Ezine Ad Helper.com where you can by quality ezine advertising for one low price. Doesn‘t Your E-Business need help with their advertising. Let Ezine Ad Helper guide you the right way. http://EzineAdHelper.com Article Source: http://EzineArticles.com/ Advertisement idesignbusiness Mail Manager Create and send professional email campaigns with the idesignbusiness Mail Manager. Stay in touch with current clients through online newsletters and updates and gain new customers through online coupons and promotions. The Mail Manager provides all the tools you need to create, manage, and track professional email campaigns. Try the Mail Manager today with no obligation. 30 day free trial no Credit Card required to sign up. Click here for 30 day free trial FREE RESOURCE: Each issue of the Internet Marketing Newsletter for Small Businesses will include helpful free online resources to promote your websites. Their are tons of shopping cart programs available on the Internet, some free and some not. I recently worked with a shopping from Comersus that uses ASP code and is compatible with all major Online Payment Gateways. They offer a free version of the source code that works with PayPal providing a complete free payment solution. I was really impressed with the functionality included in the free program as well as the templates they provide to create a professional looking store front. The code takes basic website skills to implement but they provide a great online forum where you can find support on just about anything related to the shopping cart. If you are looking for a free, professional, and robust shopping cart solution I recommend you give the Comersus cart a try. Comersus Free Shopping Cart ABOUT idesignbusiness idesignbusiness provides complete Internet services for small businesses including website design, website development, hosting and Internet marketing. Increase website traffic, build your customer base, and drive revenue using our cost-effective and result driven tools and services. Please visit http://www.idesignbusiness.com for more information. SUBSCRIPTION NOTICE This newsletter is only sent to opt-in subscribers. If at anytime you would like to be removed from this list, please send an e-mail to newsletters@idesignbusiness.com with REMOVE in the subject line or click on the remove link below. Spread the word - Please forward to friends and colleagues. Copyright 2002 - 2004 idesignbusiness http://www.idesignbusiness.com |
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