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 Issue #16 - February 17th, 2003 Internet Marketing Newsletter for Small Businesses
Brought to you by idesignbusiness.com http://www.idesignbusiness.com Issue #16 Monday, February 17th, 2003 In this Issue: ARTICLES: ONLINE POLL: FREE RESOURCE: Welcome back to another issue of the Internet Marketing Newsletter for Small Business. I'm excited to tell you about a new feature we are adding to the newsletter - online polling. From now on, each issue of the newsletter will include a one question survey covering topics that are related to small business marketing. By answering YES or NO to the question, you can immediately see the survey results and get an idea of what other small business owners think about specific topics. Give it a try and let me know what you think. We will aggregate the results and post them in upcoming issues. Please direct all newsletter correspondence to newsletters@idesignbusiness.com You can view all past issues of the Internet Marketing Newsletter for Small Businesses at the newsletter archive. Click below to visit the archive: Newsletter Archive Neal St. Clair idesignbusiness Advertisement Are you using email campaigns to market you products and services, communicate with customers, and generate leads? If not, you are missing out on the most affordable and effective marketing tool available to small businesses. The idesignbusiness Mail Manager handles everything required to execute a professional email marketing campaign including email collection, contact list management, email delivery, and reporting. Learn how you can begin sending e-Newsletters, greeting cards, email promotions and more today. Online Poll Do you think email marketing is an effective way to increase traffic to your website? ARTICLE Increase Click-Throughs on Your Webpages and Emails If you're reading this article I assume you currently have a website or are considering launching one very soon. An effective website is one that entices user's to visit many pages within your site and ideally allows them to purchase your products and services or easily get more information about your business. This article will focus on ways to make your webpages more effective and ways to influence user's to click on your links. I chose to include Emails in this article too because the same principals apply. A Picture is worth 1,000 words... Although I don't think this phrase was written with the Internet in mind, it definitely applies. In general, people have very short attention spans. If your webpages or emails are very text "heavy" you are going to quickly loose the interest of your readers. Substitute images for text descriptions whenever you can. Images make your pages look more interesting and decrease the amount of time it takes your audience to find the information they want. Focus on a single message Every page of your website and every email you send out should focus on one message and one message only! It is important to get a single point across in a clear and concise manner. If you try to combine to many messages on one page you significantly decrease the impact of each individual message. For example, a single page that is promoting a "buy 1, get 1 free sale," and information about a new product is confusing to the audience. What do you want them to do, take advantage of the sale or learn about the new product? By combining the two messages on one page you are decreasing the chances of them responding to either offer. Don't make your visitors search for information Having obvious links to important information on your website is critical to an creating an effective website. If your audience can't find what they are looking for quickly, they are going to leave your website and look somewhere else. Make sure you offer clear menus on every page of your website so visitors to your site don't have to search for information. I hope you found this article helpful in designing your webpages and Emails. If you would like advice on improving the effectiveness of your website, simply send us an email at: consultation@idesignbusiness.com We provide free reviews of websites providing objective and useful information to improve your web presence. Make sure to include you website URL and any specific questions you have in the email. Advertisement Amazing Ebay Formula Sells $361 A Day Finally, one of the greatest Ebay sellers shares the little understood secrets of finding and selling products on Ebay to create huge amounts of instant profits! Whether your new to online auctions or an Ebay veteran, my new book gives you the money making secrets that make big money on Ebay! FREE RESOURCE: Each issue of the Internet Marketing Newsletter for Small Businesses will include helpful free online resources to promote your website. Search engines use META Tags to retrieve and display websites in search results. META Tags are HTML code that create the title, description, and keywords of your website. idesignbusiness has created a user-friendly META Tag Generator to help business owners create META Tags for their website. Want to learn more about META Tags, complete description of each META Tag is included too! META Tag Generator ABOUT idesignbusiness idesignbusiness provides Web marketing and technology solutions for small businesses. We utilize a combination of consulting and technology expertise to create customized and flexible solutions. Please visit http://www.idesignbusiness.com for more information. SUBSCRIPTION NOTICE This newsletter is only sent to opt-in subscribers. If at anytime you would like to be removed from this list, please send an e-mail to newsletters@idesignbusiness.com with REMOVE in the subject line. Spread the word - Please forward to friends and colleagues. Copyright 2002 - 2003 idesignbusiness http://www.idesignbusiness.com |
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