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 Issue #60 - January 3rd, 2005 Internet Marketing Newsletter for Small Businesses
Brought to you by idesignbusiness.com http://www.idesignbusiness.com Issue # 60 Monday, January 3rd, 2005 In this Issue: ARTICLES: FREE RESOURCE: Happy New Year and welcome to issue # 60 of the Internet Marketing Newsletter for Small Business. How many people made a New Year‘s Resolution to make more money this year? How about to work harder? Even if you didn‘t make a specific resolution, January is a great time to focus and improve your business. I encourage you to try new Marketing techniques and business processes this year and I will be working on finding interesting and innovative articles and resources related to marketing your business online. The article in this issue covers a few Online Marketing basics that you should be using already. If you are not already, make sure you give them a try. Happy New Year! We would love to hear any questions, comments, or ideas for future articles, just email us at newsletters@idesignbusiness.com Did you miss the last issue? You can always visit our idesignbusiness Internet Newsletter Archive and easily view and search all our past issues. Neal St. Clair idesignbusiness Advertisement idesignbusiness Mail Manager Create and send professional email campaigns with the idesignbusiness Mail Manager. Stay in touch with current clients through online newsletters and updates and gain new customers through online coupons and promotions. The Mail Manager provides all the tools you need to create, manage, and track professional email campaigns. Try the Mail Manager today with no obligation. 30 day free trial no Credit Card required to sign up. Click here for 30 day free trial ARTICLE Website Visitors - Building Strong Website Traffic By Peter Jordaan It is worth looking at some values and strengths of a few technical and promotional elements of your website that will help you to lay a foundation in building profitable online success. Once you have decided on your market and have chosen a relevant domain name for your online business, you need simple and effective tools and methods to put and keep your business on a profitable track. Ideally you will want to make use of easy-to-use methods for your business that keeps the visitors coming to your website and deliver results. Lets look at a few practical ideas. When a visitor comes to your website you have to get their follow-up information by collecting their email address. It is important to ‘enable‘ your web site to automatically deliver quality content to visitors and allow you to follow up with extra information when necessary. Top marketers agree that this forms a large percentage of their online success. How do you do this? You create forms on your web pages, giving visitors the chance to subscribe to your opt-in list, newsletter or report. This allows you to introduce your service and offer something valuable in order to build relationship. Email follow-up through autoresponders is totally free and an absolute necessity for implementing. All you need to do is integrate the autoresponder into your web site via a form so that you can pre-load it with your newsletters. Subscribers can now begin to see you as an expert on the subject and look to you for the solutions that your business is already offering. Once your newsletter is up and running, you can use these very same tips and ideas you share with your subscribers and also write a weekly article about your product or service, and then submit it to ezines online. This is very easy to do and will have great response for your business. There are tens of thousands of ezine publishers online that needs good content, and will give you valuable exposure for your business. You will have many sites linking to your site and people will be able to read what your business is about and visit your website. Then they will also be able to subscribe to your newsletter which provides even more information about your product or service. Each article has got a resource box at the bottom which allows visitors to visit your web site. Write your 4 to 6 line resource box by viewing some samples online and making up your own. Finding details of ezine publishers can quite easily be done through looking up in search engines. Let‘s go a step further and look at newspaper classifieds. By using little snippets of ideas from your newsletters and articles, you can come up with short eye catching promotional messages to use in newspaper classifieds. There are newspaper companies that offer state wide and nation wide advertising in their papers, often covering readership in excess of 2 to 3 million. By placing 10-15 word tiny classified ads all over the globe can dramatically increase your website traffic. A big mistake people make when doing this is to try and make sales directly from their ads instead of just generating leads for later follow-up. You would want to get your leads to your web site first from where they can subscribe to your automated content. Lastly lets consider the eye opener an affiliate program can have for your business. With the right product or service it is by far the hottest way of building your business and customer base. Submit your program to affiliate directories across the web. You‘ll have affiliates making sales for you and not paying a cent in advertising until you‘ve made the sale! Your advertising will be covered by your affiliates, and you can concentrate on providing customer service and continue follow-up with your increasing customer base through newsletter delivery and other product offers. By becoming familiar with how important it is to stay relevant in implementing these factors will benefit your business and you will find that you‘ll be achieving better results. Peter Jordaan owns a hosting company and shares information regarding values of hosting a successful online business. In his free onsite e-course he covers more relevant information about these qualities. You can visit his site by going to http://wirelessbusinessmedia.com Article Source: http://EzineArticles.com/ Advertisement Keep Your Website Fresh, Relevant and Up-to-Date Do you update your website on a regular basis? Fresh content is the number one thing that will bring people to your website and keep them coming for more. idesignbusiness offers comprehensive Website Maintenance plans to help you keep your website up to date. Have your own professional webmaster for less than $25 per month! We can handle all technical aspects of your website including updating text, images, links, databases and more. Contact us today for more information and rates for your website and needs. info@idesignbusiness.com FREE RESOURCE: Each issue of the Internet Marketing Newsletter for Small Businesses will include helpful free online resources to promote your websites. We have decided to post idesignbusiness articles and information in an interactive blog so our website visitors and newsletter subscribers can add their own thoughts and comments. I encourage you to visit http://www.idesignbusiness.com/blog and share your comments with our user community. We will be updating the information regularly and checking the posts often to respond to your questions and comments. Internet Marketing for Small Business Blog ABOUT idesignbusiness idesignbusiness provides complete Internet services for small businesses including website design, website development, hosting and Internet marketing. Increase website traffic, build your customer base, and drive revenue using our cost-effective and result driven tools and services. Please visit http://www.idesignbusiness.com for more information. SUBSCRIPTION NOTICE This newsletter is only sent to opt-in subscribers. If at anytime you would like to be removed from this list, please send an e-mail to newsletters@idesignbusiness.com with REMOVE in the subject line or click on the remove link below. Spread the word - Please forward to friends and colleagues. Copyright 2002 - 2005 idesignbusiness http://www.idesignbusiness.com |
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