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Internet Marketing Newsletter for Small Businesses
Brought to you by idesignbusiness.com
http://www.idesignbusiness.com
Issue #13
Monday, January 6th, 2003
In this Issue:
ARTICLES:
e-Newsletters - The Power of Content
FREE RESOURCE:
Ezine Ad Auction
Happy New Year and Welcome to issue #13 of the Internet Marketing Newsletter for Small Businesses. This is the first issue of 2003, and I am excited to begin the new year. I hope you all enjoyed the holiday's and are looking forward to a prosperous 2003. I encourage reader feedback, let me know what topics you would like covered in 2003. Please direct all newsletter correspondence to newsletters@idesignbusiness.com
You can view all past issues of the Internet Marketing Newsletter for Small Businesses at the newsletter archive. Click below to visit the archive:
Newsletter Archive
Neal St. Clair
idesignbusiness
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ARTICLE
e-Newsletters - The Power of Content
Do you know the most effective way to bring visitors to your website? The answer is original and relevant content. People want information and the Internet has provided an inexpensive and fast way to deliver customized information to people that want it. I've decided to concentrate on e-Newsletters this issue because they can work for almost any website and I will show you how to use a newsletter on your website whether you own a Bed & Breakfast or Auto Repair Company.
Benefits of e-Newsletters
1. Interact with your web visitors
e-Newsletters provide you a way to turn a first-time website visitor into a repeat visitor. By collecting the e-mail addresses of your website visitors you have a way to interact with them and influence repeat visits. A web visitor that visits your site only once will probably forget about your business the next day. A web visitor that opts-in to receive your newsletter will receive constant reminders about your business and visit your website multiple times.
2. Position yourself as an industry expert
Regardless of your type of business, as a business owner or someone that works for a company you have a higher level of knowledge about that business then most people. An e-Newsletter is a great way to share your knowledge and position yourself and your company as an expert.
3. Use your newsletter as a way to attract new users to your site
A newsletter is a great marketing tool to attract new users to your website. You can submit your newsletter to search engines and directories and improve your rankings in search results.
How to set-up an e-Newsletter
Almost all businesses, regardless of their industry, have customers, prospects, partners, and employees that would value industry specific information. For example, anyone in the travel industry can benefit by distributing vacation ideas, travel tips, and travel discounts. If you are in the Internet business your target audience would value marketing advice and website links. The bottom line is that any piece of information or discount your target audience would value can be effectively distributed via an e-Newsletter.
1. Collect e-mail addresses online and off
You must collect and store e-mail addresses to build your subscriber base. You can do this through online forms on your website as well as offline at your place of business. Be creative, offer incentives to your prospects and customers in exchange for their e-mail addresses. An effective e-Newsletter is "opt-in", meaning only people that have chosen to receive your mailings receive them.
2. Distribute your e-Newsletter on a regular basis
It is important to create a distribution frequency and stick with it. This helps to establish awareness in your subscriber base. After a few issues, your subscribers will anticipate your newsletter and be disappointed if it does not arrive on time. When determining your distribution strategy keep in mind the amount of content you can create. Sending a newsletter every day requires a lot of time and writing so keep this in mind when creating your newsletter strategy.
3. Make your newsletter available via e-mail and online
Give your subscribers the option to read your e-Newsletter by e-mail or online. Because there are many different e-mail programs available, you can never be completely sure that everyone is receiving your newsletter in the correct format. By providing a link to the newsletter online, you can control a consistent presentation and add additional pages to your website.
e-Newsletters are effective and will increase traffic to your website. It may take some time to create original content, but the pay-off is worth it. If you would like more information on ways e-Newsletters can benefit your business, please visit:
http://www.idesignbusiness.com/mail_manager/tour.htm
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FREE RESOURCE:
Each issue of the Internet Marketing Newsletter for Small Businesses will include helpful free online resources to promote your website.
Ezine Ad Auction
I wanted to provide a free resource that compliments the above article on e-Newsletters. http://www.ezineadauction.com is a great resource whether you publish your own e-Newsletter or are looking for affordable advertising opportunities. The site brings publishers and advertisers of e-zines together and facilitates bidding on open ad space in Newsletters. The site is very well organized and contains hundreds of e-zines covering many categories. It is free to browse Newsletters and post your own advertising opportunities as well.
ABOUT idesignbusiness
idesignbusiness provides Web marketing and technology solutions for small businesses. We utilize a combination of consulting and technology expertise to create customized
and flexible solutions. Please visit http://www.idesignbusiness.com for more information.
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http://www.idesignbusiness.com
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