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 Issue #68 - June 6th, 2005 Internet Marketing Newsletter for Small Businesses
Brought to you by idesignbusiness.com http://www.idesignbusiness.com Issue # 68 Monday, June 6th, 2005 In this Issue: ARTICLES: FREE RESOURCE: Welcome to Issue # 68 of the Internet Marketing for Small Business Newsletter. We have discussed the value of email marketing several times in this newsletter and today I want to focus on one important piece of a successfully email campaign. Before you ever send your first email to a prospect, customer, or potential business partner you must develop a Opt-In email list. This issue’s article offers three get tips for building a list from your website and email. We would love to hear any questions, comments, or ideas for future articles, just email us at newsletters@idesignbusiness.com New Feature - The idesignbusiness Newsletter is now available for you to publish on your own website. If you are looking for Internet Marketing content for your website that is updated twice a month you can publish our article headlines, summaries and free resources through an XML feed. For more information on publishing content on your website please visit the link below: http://www.idesignbusiness.com/xmlinfo.asp Did you miss the last issue? You can always visit our idesignbusiness Internet Newsletter Archive and easily view and search all our past issues. Neal St. Clair idesignbusiness Advertisement Simple, Fast and Affordable Email and Postcard Marketing Grow your business and build loyal customer relationships with direct marketing. Easily create, send & track HTML Emails and customized printed Postcards. There’s no technical expertise needed - simply use our web-based template system to create beautiful campaigns in minutes! Unlike other solutions, VerticalResponse's iBuilder requires no set-up fees, monthly fees or contracts. Customer support, real-time campaign reporting, and list building tools are all included in your Free account. You only pay for what you mail. Take a Free test drive today! http://www.verticalresponse.com/landing/?idesign/jun05 ARTICLE How to Build Your List By Jeremy Hoover Your list is your life. If you do not have a list of customers and prospects, you may do okay in your business but you won’t be great. The one and only thing that separates great marketers from okay marketers is the effort great marketers put into building their list of prospects and customers. Say you sell an ebook on Internet business. If it sells for $27 you make a nice profit. But if you don’t collect customer and prospect emails, $27 is all you will ever make. A better idea is to build an opt-in email list of people who like the topic you will be informing them. Give away a free report or an email course as a way to get subscriptions. Then, when they buy your $27 ebook, you make a profit and can keep marketing to them. If they don’t buy your ebook, you don’t lose them forever. As long as they stay subscribed, you can market to them again and again. So how can you build your opt-in email list? Here are three super tips to get you started. 1. Use a signature file in your email correspondence. If you market online, chances are you send a lot of email. Add a signature advertising your list to your outgoing email. That way, everyone who receives an email from you will also see, in your signature, an ad for your list. For example, your signature could say, "Learn how to drive targeted traffic to your website. Send a blank email to xyz@yoursite.com." 2. Get listed in ezine directories. As long as you offer an email course, this shouldn’t be a problem. Do a search for "ezine directories," visit as many as you like, and sign up for most of them. These directories do work. 3. Write articles for distribution. This article is designed to pique your interest enough that you will visit my site and sign up for my list. It wasn’t hard to write. Article topics are all around you. For example, next time you visit your favorite forum, take one of the threads, digest it, and write an article based on that thread. When you distribute your articles, you syndicate your content and have a greater chance of people finding your website and signing up for your list because they are interested in your expertise and topic. These super-tips are more than enough to get you started on building your list. Jeremy M. Hoover gives away FREE marketing information at his website. Click here NOW to receive your free gifts as a "thank you" for reading this article. Article Source: http://EzineArticles.com/ Advertisement LinkSource.info > Free Link Exchange Directory Improve your link popularity and Google Page Rank through targeted link exchanges. LinkSource.info is a free link exchange directory organized by category that quickly and easily connects you with other webmasters interested in exchanging links. Add your website for free today and begin connecting with other websites now. Visit LinkSource.info Now FREE RESOURCE: Each issue of the Internet Marketing Newsletter for Small Businesses will include helpful free online resources to promote your websites. One of the best ways to begin building an Opt-In list for your marketing efforts is to add a form to your website to collect user information. This can be done quickly and easily using the free resource included below. No HTML or programming knowledge is required. You simply specify the fields you want to include and the website will provide you with HTML code that is ready to copy & paste on your website. Every time the form is filled out the results are send to you by email and you can begin to build your Opt-In Marketing list. With a little customization and basic programming you can even have the results automatically saved to a database on your website! For assistance with database programming please contact idesignbusiness for a low-price quote. HTML Form Generator ABOUT idesignbusiness idesignbusiness provides complete Internet services for small businesses including website design, website development, hosting and Internet marketing. Increase website traffic, build your customer base, and drive revenue using our cost-effective and result driven tools and services. Please visit http://www.idesignbusiness.com for more information. SUBSCRIPTION NOTICE This newsletter is only sent to opt-in subscribers. If at anytime you would like to be removed from this list, please send an e-mail to newsletters@idesignbusiness.com with REMOVE in the subject line or click on the remove link below. Spread the word - Please forward to friends and colleagues. 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