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 Issue #42 - March 15th, 2004 Internet Marketing Newsletter for Small Businesses
Brought to you by idesignbusiness.com http://www.idesignbusiness.com Issue # 42 Monday, March 15th, 2004 In this Issue: ARTICLES: ONLINE POLL: FREE RESOURCE: Welcome to issue #42 of the idesignbusiness Internet Marketing Newsletter. This issue‘s article talks about the importance of networking and provides tips on how to build and grow your Internet Network. Networking is a proven way to grow your business both offline and online and this article shows you some very inexpensive ways to start an Internet Network. We would love to hear any questions, comments, or ideas for future articles, just email us at newsletters@idesignbusiness.com Did you miss the last issue? You can always visit our idesignbusiness Internet Newsletter Archive and easily view and search all our past issues. Neal St. Clair idesignbusiness Sponsor Get top 10 rankings in Google and Yahoo! Get high rankings in Google and in Yahoo‘s new search engine with IBP 3, the award-winning software program. Reach 94% of all Internet users! Thousands of satisfied webmasters all over the world swear by it. Why? Because it just works. Find out why a reviewer said that "IBP turns every novice into an SEO expert overnight". Test the free trial now: http://www.Axandra.com/ranked-in-google-yahoo.htm Online Poll Is Your Business Primarily Web Based? ARTICLE Networking Your Marketing Strategies By Shelley Lowery A network is a group of points or locations interlinked with specific paths. A network can be computers, people, web sites, or anything that is linked together to form a group. Remember the old adage, "There is power in number?" You can utilize this power by developing a network of locations all promoting your products or services. Web Sites Networking your web sites in one of the best marketing strategies you can use. The concept is simple. Develop several web sites promoting similar products, and link them all together. Let‘s say for example you have a web site that focuses on dogs and offers the following products:
Rather than using one general site to market all these products, develop five separate targeted sites and create a network. Your first step will be to register five separate domains, each targeting your products. Your domains might look something like this:
Selecting the right domain names is an essential part of developing your network. Your domain names should include your primary keyword phrase. A keyword phrase is two or more words that best describe your web page. However, selecting the right keyword phrases can be a bit difficult. Goodkeywords.com offers a free little software program that will assist you. Simply type in a keyword and the program will provide you with a list of additional keyword phrases. http://www.goodkeywords.com Each site within your network should be strategically optimized for the Search Engines and solely focus on your primary keyword phrase. For example, the dog grooming course site might provide visitors with free dog grooming tips, articles and advice. The dog grooming supplies site might provide visitors with tips on selecting a good grooming table, or tips on how to properly use clippers and scissors. All of the content within each network site must be completely targeted to each site. This in-turn will drive highly targeted traffic to each site. In addition, each site should also link to all the other sites. This can be accomplished by setting up a special link section within each site. Your link descriptions should be your primary keyword phrases:
To get the most out of your network, consider publishing a generalized ezine that targets your main keyword. In this example, dogs. You can then set up a subscription form on each site and collect new subscribers from each. Can you see how powerful a network can be? You‘re targeting several different keyword phrases, driving highly targeted traffic to each site, sharing the traffic with your other sites, and collecting email addresses from each. Networking is not exclusive to web sites. You can use this same technique to network all of the following: Products When marketing similar products, develop a network by promoting all of the products within each individual product. For example, within each of the above dog products, we would promote all of the other products. Free Ebooks Free ebooks offer a great way to promote your products. For example, each of the dog sites above could offer a different free ebook that provides tips, articles and advice that targets their specific audience. In addition, each of these ebooks should promote the sites and the other ebooks to create a network. Autoresponder Courses Autoresponder courses not only provide your visitors with great free content, but they also provide you with a great opportunity to promote your web sites and products. For example, the dog sites can each offer a different autoresponder course. Each of these courses should also promote the sites and the other courses. Affiliate Sites Just as you can network your own products and web sites, you can also network affiliate products that target your market. This technique involves registering a domain name for a handful of targeted affiliate programs, developing customized affiliate pages, and setting up your sites just as you would for your own products. Although this article provides some basic networking techniques, it‘s far from complete. Networking is one of the most powerful marketing strategies used on the Internet. Use your imagination and develop a networking plan for your business. It will be well worth your time and effort. Copyright © Shelley Lowery 2003. All Rights Reserved About the Author: Shelley Lowery is the author of several successful ebooks including Web Design Mastery - An in-depth guide to professional web design. Ebook Starter - A Complete Ebook Design Kit, and eZines: A Complete Guide to Publishing for Profit. Subscribe to Etips and receive a free copy of her highly acclaimed ebook, "Killer Internet Marketing Strategies." http://www.web-source.net Advertisement Don‘t Pay More Than $9.95 month For Website Hosting! If you are paying more than $9.95 per month for website and email hosting than you are paying too much! idesignbusiness provides affordable and RELIABLE website hosting with comparable features to much more expensive plans. * Newsletter Subscribers - Enter promotional code HELIUM and you‘re setup fee will be waived...Sign up today! Click here to learn more. FREE RESOURCE: Each issue of the Internet Marketing Newsletter for Small Businesses will include helpful free online resources to promote your website. Is your website online 100% of the time? Do you even know? If your not sure then I recommend trying the free website monitoring service provided by InternetSeer.com. The service monitors your website every 60 minutes and if it finds it to be down or returning an error message it will instantly send you an email message to alert you. It will also tell you when your site is back to normal and how long it was offline for. This is a great free service and can tell you a lot about the reliability of your web host. Click on the link below to visit the InternetSeer website and try it for yourself. Visit InternetSeer.com ABOUT idesignbusiness idesignbusiness provides complete Internet services for small businesses including Website Design, Website Development, Hosting and Internet Marketing. Increase Website traffic, build your customer base, and drive revenue using our cost-effective and result driven tools and services. Please visit http://www.idesignbusiness.com for more information. SUBSCRIPTION NOTICE This newsletter is only sent to opt-in subscribers. If at anytime you would like to be removed from this list, please send an e-mail to newsletters@idesignbusiness.com with REMOVE in the subject line or click on the remove link below. Spread the word - Please forward to friends and colleagues. Copyright 2002 - 2004 idesignbusiness http://www.idesignbusiness.com |
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