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 Issue #67 - May 16th, 2005 Internet Marketing Newsletter for Small Businesses
Brought to you by idesignbusiness.com http://www.idesignbusiness.com Issue # 67 Monday, May 16th, 2005 In this Issue: ARTICLES: FREE RESOURCE: Welcome to Issue # 67 of the Internet Marketing for Small Business Newsletter. The number one concern for most business owners and webmasters is generating traffic to their website. This issue of the newsletter looks at the type of traffic available to your website. When it comes to having people visit your site more is not always better. The article below clearly explains why 100 visitors to your website can be more valuable than 1,000 visitors and how to continually expand your site to attract quality visitors. We would love to hear any questions, comments, or ideas for future articles, just email us at newsletters@idesignbusiness.com New Feature - The idesignbusiness Newsletter is now available for you to publish on your own website. If you are looking for Internet Marketing content for your website that is updated twice a month you can publish our article headlines, summaries and free resources through an XML feed. For more information on publishing content on your website please visit the link below: http://www.idesignbusiness.com/xmlinfo.asp Did you miss the last issue? You can always visit our idesignbusiness Internet Newsletter Archive and easily view and search all our past issues. Neal St. Clair idesignbusiness Advertisement REVEALED: The Internet Marketing Secrets of a Multi- Million Dollar Online Powerhouse This is an urgent message regarding a very important teleconference. If you have an Internet-based business, or if you have ever thought about making money online, you will not want to miss this call. One of the world's most successful direct marketing companies recently announced that they will reveal the secrets of their online success. They are planning to provide a select group of people with a literal blueprint for achieving wealth and success online. This company has used these strategies and techniques to generate over $250 million in online sales. Click Here for More Information ARTICLE Traffic vs. Quality Traffic and Hit Conversion By Ken Dennis Webmasters often worry about traffic, they think that if they don’t get enough they aren’t going to make any money. There is a little truth to that, but more importantly is getting good quality traffic. There are many companies who send exit traffic from different websites, or bulk traffic, you know the type of service, we guarantee you 10,000 hits a week or however much you want to pay for. But really, what good are they? You get a bunch of traffic from sites users who didn’t "want" to go to your website, they just got tricked or forced to go to it. The most important part of getting conversions and sales is quality traffic. If you have 100 hits a day, and a 5% conversion rate you are going to do a whole lot better than the person who gets 10,000 hits a day with an almost nil conversion rate. In addition, it’s going to cost you in the long run to pay for additional bandwidth or hosting fees to cover the garbage traffic. If you want to develop a strong and loyal customer base, you are going to need to put quality content online, you are going to need to get in touch with similar websites, and get listed on search engines with keywords that are relevant to your website. If you are going to exchange links, or try to recruit webmasters to link to your website, get sites that are similar in nature. As you build your website, try to be aware of the content of each page, are you keeping a theme going? Try to gear your website to one general topic, health, relationships, computers, try to specialize, so when you do get good traffic coming in, they will find your website a useful resource, not just a spattering of "stuff" with no real direction or aim. Most search engines now are very interested in quality content, they want the people searching to find good websites with relevant information in regards to their web search queries, if you can be that relevant site then your sales and conversions will do far better than your competitor. The true key to running a great website is this: Provide a useful website that real people will want to read. Build your website for people, not for the search engine robots. I’m not saying to ignore your meta tags, titles, and various other little great tidbits of information, but you should be more concerned about how a human will view your website, after all, they will be the ones buying or clicking, not the robots. Ken Dennis http://KenDennis-RSS.homeip.net/ Article Source: http://EzineArticles.com/ Advertisement LinkSource.info > Free Link Exchange Directory Improve your link popularity and Google Page Rank through targeted link exchanges. LinkSource.info is a free link exchange directory organized by category that quickly and easily connects you with other webmasters interested in exchanging links. Add your website for free today and begin connecting with other websites now. Visit LinkSource.info Now FREE RESOURCE: Each issue of the Internet Marketing Newsletter for Small Businesses will include helpful free online resources to promote your websites. In the past I shared a resource provided by Overture to determine the number of searches performed for a specific keyword or phrase. While this is a great tool, it doesn’t incorporate Google searches in its results. In this issue, I have included a link to Google’s tool that lets you see the number of searches performed in the Google Search Engine. The Overture tool is nice because it shows a cross-reference of many different engines including MSN, AOL and more. That tool combined with the Google keyword tool included below should provide you a nice summary of 95+% searches performed online. Visit Keyword Tool ABOUT idesignbusiness idesignbusiness provides complete Internet services for small businesses including website design, website development, hosting and Internet marketing. Increase website traffic, build your customer base, and drive revenue using our cost-effective and result driven tools and services. Please visit http://www.idesignbusiness.com for more information. SUBSCRIPTION NOTICE This newsletter is only sent to opt-in subscribers. If at anytime you would like to be removed from this list, please send an e-mail to newsletters@idesignbusiness.com with REMOVE in the subject line or click on the remove link below. Spread the word - Please forward to friends and colleagues. Copyright 2002 - 2005 idesignbusiness http://www.idesignbusiness.com |
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