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 Issue #9 - November 4th, 2002 Internet Marketing Newsletter for Small Businesses
Brought to you by idesignbusiness.com http://www.idesignbusiness.com Issue #9 Monday, November 4th, 2002 In this Issue: ARTICLE: FREE RESOURCE: Welcome to issue #9 of the Internet Marketing Newsletter for Small Businesses. I can't believe it is November already! After only 5 months of publishing the Newsletter, the subscriber base has reached more than 500 Small Business owners and Internet professionals. I would love to hear from you. Let me know what you like, or don't like about this newsletter and what topics you would like to see in the future. Please direct all newsletter correspondence to newsletters@idesignbusiness.com You can view all past issues of the Internet Marketing Newsletter for Small Businesses at the newsletter archive. Click below to visit the archive: Newsletter Archive Neal St. Clair idesignbusiness Advertisement idesignbusiness provides professional graphic design services that cater to a small-business budget. It is important that your logo, website, letterhead, business cards, and other mediums that represent your company present a professional image of your business. Often times, the way these things look provide prospects, customers, and partners a first impression of your company. idesignbusiness can help you ensure that your design helps convey your core message, not distract from it. ARTICLE Search Engine Optimization - Beyond META Tags Since the advent of Search Engines on the Internet, the term "search engine optimization" has been highly debated. Terms like link popularity, META Tags, keywords, alt text, etc have been thrown around and their importance questioned. While there are several technical aspects of search engine optimization that are important, even required, there are also many common sense steps you can take to improve the amount of traffic you receive from Search Engines.
While search engines often do employ complex formulas to rank websites, the truth is they also read the text on your webpages and use this to determine search results. Every piece of text on your pages is read, and the higher it is on your page, the more weight it is given. Keep this in mind when writing text on your webpages and make sure you are including text that you would like to appear for in search results in these descriptions. Many search engines, and especially human-edited directories will not accept your website if there are any broken links or images. Some search engines and directories take many months to add sites to their database, so you want to make sure you get it right the first time. Take the time to make sure your site is completely functional because it will save you a great deal of time in getting your website listed in the major search engines and directories. Not only is it a good idea to see what your competition is up to from a business standpoint, it is important to know how they are attracting people to their websites. You can tell a lot about their search engine strategy by viewing their page titles and descriptive text. It might even give you some ideas of keywords and phrases to target that you haven't thought of. Most search engines will accept multiple pages from the same domain. This means you have the ability to list all significant pages of your website. Create unique titles for each page and make sure the text includes keywords and phrases you would like to appear for in search results. Submitting multiple pages is a great way to target numerous keywords and search phrases without overloading a single page. It is important to submit your website every few months to all search engines. As more and more websites appear on the World Wide Web there is more competition for traffic. By submitting your website often, you ensure that they have the most recent version of your website on file. Click here to submit your website for a free review. Advertisement WebSTAT is a website traffic monitoring service. It keeps a record of your website's hits and traffic patterns and puts the data into a format that is easy to understand. With its numerous reports WebSTAT can help you know your visitors and fine-tune your website to best fit their needs FREE RESOURCE: Each issue of the Internet Marketing Newsletter for Small Businesses will include helpful free resources to promote your website. I, like many small business owners, was recently forced to look for a reliable and free Website traffic monitoring service when WebTrends cancelled their free service in September. After researching several options, I found WebStat.com. They are comparable to WebTrends in the functionality they offer and they provide a free version of their service. I have included a link below where you can sign up for their website traffic monitoring service. Enter Referral Code 1170 Sign up for WebStat.com Traffic Monitoring Service ABOUT idesignbusiness idesignbusiness provides Web marketing and technology solutions for small businesses. We utilize a combination of consulting and technology expertise to create customized and flexible solutions. Please visit http://www.idesignbusiness.com for more information. SUBSCRIPTION NOTICE This newsletter is only sent to opt-in subscribers. If at anytime you would like to be removed from this list, please send an email to newsletters@idesignbusiness.com with REMOVE in the subject line. Spread the word - Please forward to friends and colleagues. Copyright 2002 - idesignbusiness.com http://www.idesignbusiness.com |
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