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 Issue #34 - November 17th, 2003 Internet Marketing Newsletter for Small Businesses
Brought to you by idesignbusiness.com http://www.idesignbusiness.com Issue # 34 Monday, November 17th, 2003 In this Issue: ARTICLES: ONLINE POLL: FREE RESOURCE: Welcome to issue # 34 of the idesignbusiness Internet Marketing Newsletter. I wanted to begin by telling all our readers about a new service we now provide - professional copy writing services. Clear and convincing copy on your website, emails and literature can greatly improve your image, market identity and attract many new customers. For more information, and to request a free telephone consultation, please click here. This issue‘s article is from a guest author and talks about the importance of creating an emotional connection with your customers. I like this article because it will make you consider ways of marketing your products outside of the traditional features/benefits list. We would love to hear any questions, comments, or ideas for future articles, just email us at newsletters@idesignbusiness.com Did you miss the last issue? You can always visit our idesignbusiness Internet Newsletter Archive and easily view and search all our past issues. Neal St. Clair idesignbusiness Advertisement SpamArrest.com - Take Back Control of Your Inbox Are you fed up with SPAM? If so, take action and take back control of your inbox. Kill unwanted emails in their tracks before they ever reach your inbox. SpamArrest lets you easily manage your email by blocking unwanted senders and verifying your valid contacts. It‘s easy to setup and will block all junk email. Click here for 30 day free trial Online Poll Do You Sell Your Products or Services to Business Customers? ARTICLE Increase Your Sales Through Emotional Connections Copyright © LuAnn Elliott 2003 LuAnn Elliot luann@websuccesscentral.com Web Success Central.com http://www.websuccesscentral.com Emotional connections? Is this one of those cosmic vibration things? Am I asking you to flaunt your aura at people or something? Oh no, I‘m not talking about that kind of emotional connections. I‘m simply talking about relating to people‘s desires in terms of what your product can do for them. People make decisions based upon either rational thought or their emotions. Rational thought you appeal to simply by listing the benefits of your product. However, rational thought is not as easily influenced as emotions are. Therefore, appealing to your potential customers on an emotional basis not only gives you two ways to get their attention, it gives you more ability to influence their thinking as well. EXPLORING THE POSSIBLE EMOTIONS So, how do you make an emotional connection over the products you are selling? First, it will take some thought on your part. Think about what your product can do for others. What problem does it solve? What are the frustrations involved with having that problem? Can you relate with those frustrations? Can you express that frustration to others? There‘s one way to make an emotional connection. You share in their frustration. Now, think more about the benefits of your product. What excitement or joy is there in getting the product? What will it allow you to do that you couldn‘t have done without it? Do the benefits it offers excite you? Can you express that excitement to others? There‘s another way to make an emotional connection. Invite them to share in your excitement. What has the product done for you? How has it improved your life? Can you share what it‘s done for you with others? Can you share testimonials of others who have benefited from the product? There‘s another emotional connection possibility. Invite them to share in the benefits you and others have received. People will respond to an appeal to their emotional side. They want to relieve frustrations. They want to share in excitement. They want to get the benefits they see others enjoying. CONVERTING EMOTIONS INTO SALES The important thing, however, in terms of making sales is getting people to understand they can only receive the relief from frustration or the excitement of getting the benefits they desire by ordering your product. In other words, you relate to them emotionally in your sales copy, but you deliver the emotional satisfaction on the order page. Immediate access or delivery of your product is the best way to further entice people emotionally. It‘s easy to build up a desire to want something NOW! If you can deliver your product immediately, do so, and make sure to relate that fact in your sales copy. Emotions are our motivators. They have impact over all of our decisions. Presenting your product along with strong emotional connections is guaranteed to increase your sales. ------------------------------------------------------------ Free Ebook Reveals. “The 7 Hidden Psychological Secrets to Getting More Customers to Buy, Keeping them Forever and Making Even More Money!” Get your Free copy NOW http://www.websuccesscentral.com/free/7secrets/ ------------------------------------------------------------- Advertisement idesignbusiness Mail Manager Are you using email to market you products and services, communicate with customers, and generate leads? If not, you are missing out on the most affordable and effective marketing tools available to small businesses. The idesignbusiness Mail Manager handles everything required to execute a professional email marketing campaign including email collection, contact list management, email delivery, and reporting. Learn how you can begin sending e-Newsletters, greeting cards, email promotions and more today. 30-day Free Trial, Credit Card NOT Required! Click here to learn more. FREE RESOURCE: Each issue of the Internet Marketing Newsletter for Small Businesses will include helpful free online resources to promote your website. I‘m sure many of you have heard about human-edit directories like the DMOZ (The Open Directory Project) that power many of the search results for Search Engines. A listing in these type of directories is also very important for link popularity. I wanted to let you know about a less-known directory called JoeAnt (www.joeant.com). JoeAnt works just like DMOZ and they are looking for editors to review sites and add them to the catalog. There are two ways to get a listing in JoeAnt, by paying, or by becoming an editor. I recommend applying to become an editor and submitting your site for inclusion. The popularity of this directory is rising and it is sure to be influential in years to come. Learn more about JoeAnt ABOUT idesignbusiness idesignbusiness provides complete Internet services for small businesses. Increase Website traffic, build your customer base, and drive revenue using our cost-effective and result driven tools and services Please visit http://www.idesignbusiness.com for more information. SUBSCRIPTION NOTICE This newsletter is only sent to opt-in subscribers. If at anytime you would like to be removed from this list, please send an e-mail to newsletters@idesignbusiness.com with REMOVE in the subject line or click on the remove link below. Spread the word - Please forward to friends and colleagues. Copyright 2002 - 2003 idesignbusiness http://www.idesignbusiness.com |
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