Free Internet Marketing Newsletter for Small Businesses

Internet Marketing Newsletter for Small Businesses

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Issue # 57
Wednesday, November 17, 2004

In this Issue:

ARTICLES:

Do‘s and Don‘ts for the Internet Marketing Newbie (Part 2)

FREE RESOURCE:

SitePoint Forums

Welcome to issue # 57 of the Internet Marketing Newsletter for Small Business. The last issue of the Newsletter included an article that focused on the do‘s and don‘ts for the Internet Marketing Newbie. That article focused specifically on the DO‘s of Internet Marketing and now in part 2 of the article we will look at important DON‘TS of Internet Marketing. These are great tips and will help you avoid many of the common pitfalls many people have encountered before you.

We would love to hear any questions, comments, or ideas for future articles, just email us at newsletters@idesignbusiness.com

Did you miss the last issue? You can always visit our idesignbusiness Internet Newsletter Archive and easily view and search all our past issues.

Neal St. Clair
idesignbusiness

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By Debra Hamer

You are now reading Part 2 of my article the “Do‘s and Don‘ts for the Internet Marketing Newbie”. Part 1 covered the Do‘s and this part will cover the Don‘ts.

Don‘t throw your money away! Unless you have lots to throw away and can afford to buy whatever gets thrown at you. Budget yourself and keep within your budget. Only spend when you need to. You will come across plenty of sites that want you to spend your hard earned money for an Internet marketing course, E-book, or piece of software guaranteed to make you money. Don‘t fall into the trap. First investigate, ask questions from other marketers to see if they are familiar with the product and recommend it. That‘s where the forums come in handy and are beneficial.

Don‘t believe all of the hype you will encounter. Example. BUY THIS SOFTWARE NOW! YOU ONLY HAVE TILL MIDNIGHT TONIGHT OR THE PRICE IS GOING TO DOUBLE OR EVEN TRIPLE. YOU‘LL SAVE $200.00 IF YOU BUY RIGHT NOW! Don‘t believe it, the price will be the same tomorrow and the next. Or here‘s another good one. I‘m only selling this to the first 50 people who visit my website. Yeah, right. I really believe that one.

Don‘t forget you are a potential customer to every marketer out there, so they will try to sell you their service or product to make money. Remember you are now a marketer and your purpose is to sell your service or product to others, not for you to buy theirs.

Don‘t get me wrong, some services or products are worth buying. You just have to figure out which are the right ones for you and your business. Remember you‘re not trying to line someone else‘s pockets. You‘re trying to line your own.

Don‘t get frustrated and give up because things don‘t happen right away. You have to have the mindset that you can do it and succeed. Granted you will have good days and bad days. Every accomplishment is a victory. Every defeat is a learning experience. No business is an overnight success.

Don‘t limit yourself and your thinking. Be willing to try different things and when you find the one thing that seems to work, build on it, but keep trying other things as well.

You‘ve had your business up and running for a couple of months and you‘ve only made one sale. Don‘t quit because you think it‘s not working. Think in these terms instead. If you‘ve made one sale, then you can make 2 sales, and if you can make 2 sales, you can make 3 sales and so on. Many of the top marketers on the Internet today took years to find the formula that led to their success.

Don‘t believe that there is such a thing as an "auto-pilot" business. Like Ron Popeil‘s rotisserie oven, SET IT AND GO. Just doesn‘t work that way. I don‘t care what you have heard or have read. You have to promote your business. You have to get your name out there and become visible so people can find you and what you‘re offering. Just because you now have a website does not mean the masses will come in droves. There are millions upon millions of websites and probably at least a quarter of a million of them are selling the same service or product as you. The question is how are you going to get people to visit your website instead of someone else‘s? Once they are there, what‘s going to get them to buy from you or join your affiliation? So understand you are going to have to learn how to promote and sell your business and that involves work and time.

Don‘t upgrade your affiliation accounts until you can afford to do so. Many affiliate programs will try to pressure you into upgrading to a "Pro" account. Wait until you start making some money from your business first, then upgrade.

Don‘t rely solely on emailing to promote your business. Due to major Spam filters your message may not get through. Find all of the different ways to advertise on the Internet like writing articles, exchanging links, click/surf exchanges, and Pay Per Click search engines. Use offline ways to advertise your business like newspaper ads, mailings, telemarketing, faxes and flyers. Put your website on a t-shirt and wear it!

Don‘t give up, persistence will pay off eventually.

Okay, I‘ll stop there. I probably could go on and on and even write an E-book about this subject (that‘s a thought). I think you get the idea about how to avoid the "Information Overload" headache and hopefully I have given you some substance for thought. The most important point is take one step at a time. Don‘t rush it! And remember once a "newbie" always a "newbie" because you will be learning all of the time!

Debra Hamer is the owner of the http://www.profitfromhomebiz.comhttp://www.profitfromhomebiz.com website where you can find the tips, tools, and resources to start your own work at home Internet business. Become a subscriber to her free Home Business Tips Newsletter. She also offers free software to create your own PlugInProfitSite and the Mega PlugInProfitSite website and a free E-book titled "30 Days to Success" written by Stone Evans that will give you a day by day guide on how to promote your Internet business.

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Each issue of the Internet Marketing Newsletter for Small Businesses will include helpful free online resources to promote your websites.

SitePoint Forums

Whether you are web expert or Internet "Newbie" you can always learn new tricks and sometimes use a little help in your programming, marketing, or design projects. I recently found a development forum and article resource that I found very helpful. In fact, I became a member and posted in the forum looking for some development tips. If you are looking for answers and can‘t find them elsewhere I recommend you post your question at a forum like SitePoint and see if the answers will come to you!

SitePoint Forums

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