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 Issue #10 - November 18th, 2002 Internet Marketing Newsletter for Small Businesses
Brought to you by idesignbusiness.com http://www.idesignbusiness.com Issue #10 Monday, November 18th, 2002 In this Issue: ARTICLE: FREE RESOURCE: Welcome to issue #10 of the Internet Marketing Newsletter for Small Businesses. I am excited to publish the 10th installment of the Newsletter. I would like to thank everyone that has subscribed over the last 6 months. As always, I would love to hear from you. Let me know what you like, or don't like about this newsletter and what topics you would like to see in the future. Please direct all newsletter correspondence to newsletters@idesignbusiness.com You can view all past issues of the Internet Marketing Newsletter for Small Businesses at the newsletter archive. Click below to visit the archive: Newsletter Archive Neal St. Clair idesignbusiness Advertisement WebSTAT is a website traffic monitoring service. It keeps a record of your website's hits and traffic patterns and puts the data into a format that is easy to understand. With its numerous reports WebSTAT can help you know your visitors and fine-tune your website to best fit their needs ARTICLE The Importance of Link Popularity To begin, let me provide a definition of Link Popularity. Link Popularity refers to the number of websites that are linking to your website and the number of websites that you link to. It is important to note that not only does the number of links count, but the quality of links is also very important. In the past, there has been debate about the importance of Link Popularity in Search Engine rankings, but some recent changes in the Search Engine World have increased its importance. Two of the biggest Search Engines on the web, Yahoo! and Google produce more than 75% of all Search Engine generated traffic. Yahoo! has always used Google's listings to display search results in their directory but they would display their paid directory listings above the Google results. Recently, Yahoo! announced that Google listings would be displayed equally with Yahoo! listings on their search results page. This means that Google listings carry much more weight then they did a few months ago. This is great news for business owners and webmasters because getting your website listed in Google is still free. So you may be saying this is good news, but what does it have to do with Link Popularity? Good question. Google has always placed a great deal of weight on Link Popularity and this is still true today. In fact, Link Popularity is the single most important ranking factor that Google uses to display search results. Now, let's get to what is most important... Ways you can improve the Link Popularity of your website.
Visit AltaVista (http://www.altavista.com) and in the search form enter the following search term - "+link:www.yourURL.com -host:www.yourURL.com" This will tell you how many pages are linking to your website that are not part of your website. Don't waste your time requesting links to low-quality websites because it is more important to have a few high-quality websites linking to your website. Spend your time creating relationships with quality websites that compliment your business. Not only is it a good idea to have a "links" page on your website for Link Popularity, it is a great way to generate traffic to your site. Link sharing is one of the oldest and most-proven method of maker ting your business on the Internet. If your website is listed in DMOZ, The Open Directory (http://www.dmoz.com) then submit that page to Google. DMOZ is a very important directory and the category your website is listed in should be very relevant to the content of your site. You can submit your website and other relevant pages to Google at the following URL - http://www.google.com/addurl.html Advertisement Get high-speed cable Internet service That puts the entire Web at your command. Sign up today with AT&T Broadband and get FREE INSTALLATION and your FIRST MONTH FREE! FREE RESOURCE: Each issue of the Internet Marketing Newsletter for Small Businesses will include helpful free resources to promote your website. Every wonder if your webpages are error free? It is possible that you may have errors in your HTML code that will restrict your website to be displayed correctly in certain browsers and search engines. A single typo may be near impossible to find, but causing major problems for your website. There is a simple solution, and it is free to use. HTML Validator will analyze your website code and find any errors your pages may contain. It will even tell you how to fix them! Download HTML Validator today and eliminate careless errors from your webpages. ABOUT idesignbusiness idesignbusiness provides Web marketing and technology solutions for small businesses. We utilize a combination of consulting and technology expertise to create customized and flexible solutions. Please visit http://www.idesignbusiness.com for more information. SUBSCRIPTION NOTICE This newsletter is only sent to opt-in subscribers. If at anytime you would like to be removed from this list, please send an email to newsletters@idesignbusiness.com with REMOVE in the subject line. Spread the word - Please forward to friends and colleagues. Copyright 2002 - idesignbusiness.com http://www.idesignbusiness.com |
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