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Issue #76 - November 21, 2005

Internet Marketing Newsletter for Small Businesses

Brought to you by idesignbusiness.com
http://www.idesignbusiness.com

Issue # 76
Monday, October 21, 2005

In this Issue:

ARTICLES:
  • Traffic Generation Basics - Your Marketing Plan


  • FREE RESOURCE:
  • StatCounter.com



  • Welcome to Issue # 76 of the Internet Marketing for Small Business Newsletter. Do you have a marketing plan for your business? If not, this issue should inspire you to write one. Marketing without a plan is comparable to playing darts with a blindfold on! You are simply throwing your message out there but don't have a specific target in mind. A well orchestrated marketing plan will help you focus your efforts and money on a specific audience and your sales with grow. Remember measure all your efforts and before you know it you will discover your niche in the market.

    We would love to hear any questions, comments, or ideas for future articles, just email us at newsletters@idesignbusiness.com

    New & Improved Small Business Forum - I am excited to announce that we have improved the idesignbusiness Small Business Forums to better facilitate communication and answer your questions. Be sure to check out the new format and post a question related to your business or an advertisement promoting your business.
    Small Business Forums

    New Feature - The idesignbusiness Newsletter is now available for you to publish on your own website. If you are looking for Internet Marketing content for your website that is updated twice a month you can publish our article headlines, summaries and free resources through an XML feed. For more information on publishing content on your website please visit the link below:
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    Did you miss the last issue? You can always visit our idesignbusiness Internet Newsletter Archive and easily view and search all our past issues.

    Neal St. Clair
    idesignbusiness


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    ARTICLE

    Traffic Generation Basics - Your Marketing Plan

    By Jason DeVelvis

    You may already know all of the various traffic generation basics, but still find that your site still isn’t getting the amount of traffic that it deserves. This could be happening for a variety of reasons, and it is important to find out what those reasons are and make the necessary corrections.

    The first thing to consider is what you are currently doing in terms of marketing. Are you actually using the traffic generation basics to get traffic? Do you even have a marketing plan? Marketing can be very time consuming, but if you want traffic, it is necessary. The days of "build it and they will come" are over. There are billions of websites in existence, and unless you tell them you"ve built it, they aren’t coming! Don’t wait for them to come - go out and drag them in!

    If you do have a marketing plan, and you actually are using the traffic generation basics, and you still aren’t getting the traffic, take a look at your marketing materials. Your signature files, your short ads, your solo ads, your PPC campaign text, and everything else you use in your traffic generation endeavors should be located in one file. Take a long look at it all. Maybe your words aren’t working.

    Are you allowing enough time to employ your marketing plan each week? 90% of your working hours should be spent marketing your website and generating traffic. Most successful Internet Marketers make sure that they are working enough hours, and putting in the marketing time needed to make the income that they desire. Are you doing this? If not, you need to take a look at your schedule and make some changes.

    If you are involved in joint venture deals, and you aren’t getting traffic, that is a real problem. It is time to take a look at those deals and see if you are in fact benefiting from them. If not, maybe it is time to find new JV partners who can get you the traffic that you need. It may also be a simple question of reworking an existing deal that you have with your current JV partners.

    Take a look at your links as well. Do this by looking at your website statistics. Are the sites that are linking to you sending you any traffic? If not, you need to start a new linking campaign that will enable you to find sites that will send you the traffic you need. What about the forums that you are posting in? Are they as active as they once were? Start searching for new communities to hang out in to employ some traffic generation basics.

    Take a long hard look at your marketing plan, and note what is working and what is not working. Try to determine what the problem is with the marketing actions that are not working, and do a little research to determine ways that you can improve what is working. If you don’t have a written marketing plan, now is the time to make one. You should write down what you are marketing, how you will market it, the marketing materials that you will use, and the amount of time you will spend on each marketing task each day or week.

    Traffic is everything. If you’ve tried everything that you can think of and nothing is working to your satisfaction, maybe it is time to bring in some hired guns for traffic generation basics. Visit http://www.TheIMconnection.com to find more information on getting the help that you need right away! Traffic generation is an ongoing process. There is no end in site. Think about the big sites like Yahoo - even Yahoo still uses traffic generation basics!

    Jason frequently gives tips like this to the subscribers to his newsletter. Visit JasonDeVelvis.com and subscribe to his newsletter today!

    Article Source: http://EzineArticles.com/


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    FREE RESOURCE:

    Each issue of the Internet Marketing Newsletter for Small Businesses will include helpful free online resources to promote your websites.

  • StatCounter.com


  • StatCounter.com provides comprehensive website statistics for free! Best of all, they don’t require you to place any ads or logos on your website. You can use an invisible counter on every page of your website and receive valuable stats like number of visitors, where visitors are coming from, what search engines and keywords people are using to find your website and much more...

    StatCounter.com


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