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 Issue #74 - October 4, 2005 Internet Marketing Newsletter for Small Businesses
Brought to you by idesignbusiness.com http://www.idesignbusiness.com Issue # 74 Tuesday, October 4, 2005 In this Issue: ARTICLES: FREE RESOURCE: Welcome to Issue # 74 of the Internet Marketing for Small Business Newsletter. By now you should have some idea of why linking is a necessity on any website. In years past the buzz around Search Engine Marketing was META Tags. That buzz has now changed to Linking and Link Popularity. We have discussed reciprocal link programs in past issues of this newsletter but I wanted to share another article with you that covers all aspects of the link process. I suspect that many of you understand the value of linking but have not yet adopted the time to implement on your website. There is now better time to start than now! We would love to hear any questions, comments, or ideas for future articles, just email us at newsletters@idesignbusiness.com New & Improved Small Business Forum - I am excited to announce that we have improved the idesignbusiness Small Business Forums to better facilitate communication and answer your questions. Be sure to check out the new format and post a question related to your business or an advertisement promoting your business. Small Business Forums New Feature - The idesignbusiness Newsletter is now available for you to publish on your own website. If you are looking for Internet Marketing content for your website that is updated twice a month you can publish our article headlines, summaries and free resources through an XML feed. For more information on publishing content on your website please visit the link below: http://www.idesignbusiness.com/xmlinfo.asp Did you miss the last issue? You can always visit our idesignbusiness Internet Newsletter Archive and easily view and search all our past issues. Neal St. Clair idesignbusiness Advertisement LinkSource.info > Free Link Exchange Directory Improve your link popularity and Google Page Rank through targeted link exchanges. LinkSource.info is a free link exchange directory organized by category that quickly and easily connects you with other webmasters interested in exchanging links. Add your website for free today and begin connecting with other websites now. Visit LinkSource.info Now ARTICLE Link Exchange Program: Get Started Building Your Link Popularity! By Tammy Ames Every website needs a link exchange program. Every week, set aside time to work on your link exchange program to build up the quality and number of your text links out on other websites within your niche market. Why not exchange banners? Search engines are fueled by text. Key words and links are what you are creating out on other websites. Website visitors do indeed check link pages and your text link on quality sites will generate some degree of traffic for you. You may like the look of your banner but when it comes to creating a strong link exchange program - build your website description with good key words and strong title with your URL. What should your link exchange information look like? A link exchange program starts with your own unique text ad under 200 characters full of your key words, don‘t need sentences, put most important key words early in the text ad, check spelling, no "ALL CAPS" set up in this order: Title Description URL Your title - A descriptive title for your website, not necessarily your domain name but the name you are branding your site with. There are very strong websites that use a title that describes the site rather than the domain name, again, using strong key words. Others have opted to use a title that starts with a number or letter "A" so that on another website - their text link will appear early in the page. Website Description - Use Overture‘s Keyword Selector Tool to refine your text for your website description. The more thought and planning you put into your title and description, the more powerful your link exchange will have on search engines. Categorizing your own text link - To save time and energy, think about what categories your text link would work on (i.e. work at home recourses, parenting, home decor, time management - the theme of your website) because some sites will want you choose the category that your website will fit in! Once you have designed your own link description, you are ready to set up your own link exchange program for your website. As you will be asking other website owners to put your link information on their "links" or "resource" page, you need to set up your own page for you to place their link exchange information. This is called reciprocal link exchange. Reciprocal Link Exchange - In essence, you are "swapping links". It is an even trade. Your text link on one of their links pages with your URL pointing to your homepage and you place their text link information on your links page while setting up their link to connect with their homepage (index page). Before you can offer a reciprocal link exchange with another webmaster, you will often need to show them you have already put their link information on your website. Designate at least one page for your link exchange program. As your link exchanges grow, you will expand your pages into different categories. Make sure your link exchange program is linked to your main page and every page of your website. Alphabetize and categorize your listing of reciprocal links. Just starting your link exchange program? Have your page all set up for links from other websites plus have the information others need to exchange links with you. Once you have designed your own link information and a resource page to put up the links information from your link partners, it is time to start asking other website owners to put Your Link Information on their own links page. Choosing your link partners for reciprocal link exchange Think niche. Your website has a theme, a specialty- a marketing niche. Choose link exchanges with websites that have similar themes. If your website is about handmade candles then focus on websites that offer handmade, handcrafted products. Explore websites with candle accessories, home decor, gifts and aroma therapy. Websites that offer what you believe your visitors would enjoy are where you focus your link exchanges. Choose sites that are complementary to your own, not competitive. The more closely related the subject of your link partner‘s site, the more relevant your own link description will be to their visitors and to search engines. Page Rank - the higher the page rank of the site that you exchange links with, the more impact on search engines. That does not mean that you should not exchange links with websites that only have a page rank of 3 or higher but the majority of your link exchanges should be with websites ranking well with top search engines. Test your own link popularity - you have already exchanged links with some websites and now you want to know if it‘s helping you with search engines. I found UpTimeBot usefully for getting a handle on what's happening with your link exchange program. Its disheartening that Google is slow to catch up with your link exchanges but be persistent in your weekly time to set up quality reciprocal link exchanges. The other major search engines will help you with traffic and link popularity until Google does it‘s own bit. Persistence with your link exchange program does pay off! In the end, Google DOES catch all the hard work and you will start getting the traffic and page rank your website deserves! Tammy Ames works daily online building WAHM Work at Home Connections and helping other work at home families market on the Internet. Tammy publishes a weekly online newsletter Work at Home Connections Ezine. Subscribe to spend time each weekly learning to succeed online. Article Source: http://EzineArticles.com/ Advertisement idesignbusiness Mail Manager Create and send professional email campaigns with the idesignbusiness Mail Manager. Stay in touch with current clients through online newsletters and updates and gain new customers through online coupons and promotions. The Mail Manager provides all the tools you need to create, manage, and track professional email campaigns. Try the Mail Manager today with no obligation. 30 day free trial no Credit Card required to sign up. Click here for 30 day free trial FREE RESOURCE: Each issue of the Internet Marketing Newsletter for Small Businesses will include helpful free online resources to promote your websites. UpTimeBot.com has a great free tool to monitor the number of sites linking to your website. Not only does it provide you with the number of links pointing to you but it categorizes and defines the quality of links pointing to your website. In addition to the free link checker tool the site also provides a Blog of Search Engine and Link Marketing information. UpTimeBot.com ABOUT idesignbusiness idesignbusiness provides complete Internet services for small businesses including website design, website development, hosting and Internet marketing. Increase website traffic, build your customer base, and drive revenue using our cost-effective and result driven tools and services. Please visit http://www.idesignbusiness.com for more information. SUBSCRIPTION NOTICE This newsletter is only sent to opt-in subscribers. If at anytime you would like to be removed from this list, please send an e-mail to newsletters@idesignbusiness.com with REMOVE in the subject line or click on the remove link below. Spread the word - Please forward to friends and colleagues. Copyright 2002 - 2005 idesignbusiness http://www.idesignbusiness.com |
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