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 Issue #75 - October 17, 2005 Internet Marketing Newsletter for Small Businesses
Brought to you by idesignbusiness.com http://www.idesignbusiness.com Issue # 75 Monday, October 17, 2005 In this Issue: ARTICLES: FREE RESOURCE: Welcome to Issue # 75 of the Internet Marketing for Small Business Newsletter. This issue focuses on creating a successful website for local business. If you have a website that caters to a specific geographic region you might be surprised how much a website may benefit your business. Not only will it help you with customers in your market it may also help you expand your business worldwide. The article included below provides a great summary of benefits in your local area and beyond. We would love to hear any questions, comments, or ideas for future articles, just email us at newsletters@idesignbusiness.com New & Improved Small Business Forum - I am excited to announce that we have improved the idesignbusiness Small Business Forums to better facilitate communication and answer your questions. Be sure to check out the new format and post a question related to your business or an advertisement promoting your business. Small Business Forums New Feature - The idesignbusiness Newsletter is now available for you to publish on your own website. If you are looking for Internet Marketing content for your website that is updated twice a month you can publish our article headlines, summaries and free resources through an XML feed. For more information on publishing content on your website please visit the link below: http://www.idesignbusiness.com/xmlinfo.asp Did you miss the last issue? You can always visit our idesignbusiness Internet Newsletter Archive and easily view and search all our past issues. Neal St. Clair idesignbusiness Advertisement LinkSource.info > Free Link Exchange Directory Improve your link popularity and Google Page Rank through targeted link exchanges. LinkSource.info is a free link exchange directory organized by category that quickly and easily connects you with other webmasters interested in exchanging links. Add your website for free today and begin connecting with other websites now. Visit LinkSource.info Now ARTICLE Local Businesses and Web Sites By Halstatt Pires It seems that most successful businesses these days have web sites, even businesses that service only certain geographic areas. On the web, where the market place is global, localized businesses can be at a great disadvantage. A Local Business Web Site Example Lets use the example of a car cleaning businesses. The business only cleans cars in a specific city, yet wants to use their web site to create more business. Time and money is invested in marketing the site in the search engines, paying particular attention to marketing the site for the specific geographic region the service provider covers. Nonetheless, many visitors from around the globe are likely to stumble across the site if it is well marketed. Offer Non-Geographic Specific Products and Services If a local business does not offer some sort of product or service that is available to the global market, than these web visits are wasted. The solution is simple. Local businesses that expend effort marketing their web site should also consider offering additional products or services that can be purchased by the global market. Product Options Options for our example - a car cleaning service - could include T-shirts, hats, cleaning cloths, wax and/or soap. Even just T-shirts could be an additional source of revenue, whereas the seller benefits not just from the direct sale, but the advertising the wearer of the shirt will provide. Drop Shipping Makes Offering Products Easy To the busy business owner, offering additional products for the sake of web sales may seem like an extra burden rather than a hidden source of revenue. Yet adding products to your web site can be very easy. By using a drop-shipper, inventory is not required. Services such as Café Press allow products to be made as they are ordered. Affiliate Systems Also, if the site owner does not wish to deal with inventory and stocking products, affiliate systems can be used for revenue. Affiliate systems allow site owners to signup for revenue sharing programs with other companies. An affiliate program allows site owners to offer the products or services of other companies while getting a commission on sales generated from the site owner’s site. In short, if you run a business that operates on a local basis only, and also maintain a web site, it may be well worth your while to expand to the global market by adding products or services that can be sold around the world. Halstatt Pires is a search engine optimization specialist with http://www.marketingtitan.com - an Internet marketing and advertising company providing Internet marketing services in San Diego, California. Article Source: http://EzineArticles.com/ Advertisement idesignbusiness Mail Manager Create and send professional email campaigns with the idesignbusiness Mail Manager. Stay in touch with current clients through online newsletters and updates and gain new customers through online coupons and promotions. The Mail Manager provides all the tools you need to create, manage, and track professional email campaigns. Try the Mail Manager today with no obligation. 30 day free trial no Credit Card required to sign up. Click here for 30 day free trial FREE RESOURCE: Each issue of the Internet Marketing Newsletter for Small Businesses will include helpful free online resources to promote your websites. Let your website visitors find your business quickly and easily with a Google Map. Google now offers webmasters the ability to add a dynamic map to their website. Using JavaScript you can add a local Google map to your website and even indicate landmarks on the map. Visit the link below to add learn more and add a map to your website. Great for geographic specific businesses. Google Maps ABOUT idesignbusiness idesignbusiness provides complete Internet services for small businesses including website design, website development, hosting and Internet marketing. Increase website traffic, build your customer base, and drive revenue using our cost-effective and result driven tools and services. Please visit http://www.idesignbusiness.com for more information. SUBSCRIPTION NOTICE This newsletter is only sent to opt-in subscribers. If at anytime you would like to be removed from this list, please send an e-mail to newsletters@idesignbusiness.com with REMOVE in the subject line or click on the remove link below. Spread the word - Please forward to friends and colleagues. 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